Booking Show-Up & Conversion Analysis
Morning Altars Teacher Training · Cohorts 5–8 · application & Calendly data
Based on 1,589+ booked calls matched to outcomes. Show rate = showed ÷ (showed + no-show), cancellations excluded. Times shown in Pacific (timestamps stored UTC, verified). Observational data — directional, not a controlled experiment.
Show-up rate by call time (Pacific)
When the call is scheduled, local Pacific time. Mornings win; the 11 AM dip and late-afternoon fade are real.
strong (≥58%)
average
weak (≤46%)
Statistically significant: 8–10 AM PT (50%) vs 11 AM–noon PT (39%), p=0.003. Single-hour spikes are noise — trust the morning-vs-midday pattern, not individual bars.
Show-up rate by career
Career is the strongest predictor in the data — a far bigger swing than call time. ★ = statistically significant vs. average.
Doula / End-of-life / Griefn=147
Yoga / Movement / Wellnessn=62
Therapist / Mental healthn=234
Healer / Bodywork / Energyn=221
Business / Corporaten=137
Unemployed / Not workingn=63
Caregiver / Homemakern=60
significantly high
average
significantly low
Top tier vs bottom tier: coaches/doulas/therapists (69%) vs nurses/caregivers/unemployed (40%), p = 4×10⁻¹¹. People whose profession would use the work show up; personal-interest applicants explore and drift.
Career: show rate, close rate & revenue
Close rate = paid ÷ showed (of attendees, who bought). Sorted by total revenue booked.
| Career | Show | Close | Paid | Total revenue | Rev / booked | Booked |
|---|
| Therapist / Mental health | 64% | 30% | 40 | $83,151 | $355 | 234 |
| Healer / Bodywork / Energy | 58% | 26% | 29 | $60,840 | $275 | 221 |
| Doula / End-of-life / Grief | 74% | 27% | 27 | $60,741 | $413 | 147 |
| Coach | 73% | 38% | 15 | $43,658 | $682 | 64 |
| Retired | 52% | 31% | 20 | $41,221 | $286 | 144 |
| Educator / Teacher | 54% | 19% | 14 | $30,516 | $194 | 157 |
| Business / Corporate | 49% | 18% | 10 | $28,960 | $211 | 137 |
| Yoga / Movement / Wellness | 65% | 31% | 10 | $23,380 | $377 | 62 |
| Nurse / Medical | 38% | 37% | 11 | $22,578 | $251 | 90 |
| Artist / Creative | 54% | 18% | 11 | $21,151 | $171 | 124 |
| Unemployed / Not working | 43% | 19% | 4 | $10,118 | $161 | 63 |
| Student | 46% | 19% | 3 | $6,300 | $170 | 37 |
| Caregiver / Homemaker | 40% | 21% | 4 | $6,000 | $100 | 60 |
The key nuance: close rate is far flatter (18–38%) than show rate (38–74%). Career predicts who attends, not who buys. Note Nurse/Medical — worst show rate but a 37% close rate: low attendance, high intent. The lever for them is reminders, not exclusion.